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eScore

The engagement score is the measure of interactions between the user the your content or with the content conversation.

What defines Engagement Score?

Factors Definition Examples
Presence User engagement watching the video Durations and watch completion
Frequency How often the user comes back to play the video Number of times user replays parts of the video
Total amount of time user spends watching the video
Activity User engagement interacting on the video Number of comments/discussion replies
Number of reactions user makes
Number of comment views and clicks

What does the Engagement Score mean?

The overall engagement score is on a scale of 1-100.

Range Scenarios
<60 pts User only watches a few sec of video and does not engage. Low presence, low frequency, low activity
~70 pts User watches the video fully, but does not rewatch the video or comment or react. High Presence, low frequency, low activity
~70-80 pts User watches just a part of the video, makes short comments and reacts a lot. Medium presence, low frequency, medium activity
~80-90 pts User watches the full video, rewatches a few parts of the video and makes average length comments. High presence, medium frequency, medium activity
>90 pts User watches the full video, rewatches the video times, makes a lot of long comments, and uses attachments High presence, high frequency, high activity
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