The engagement score is the measure of interactions between the user the your content or with the content conversation.
What defines Engagement Score?
|Presence||User engagement watching the video||Durations and watch completion|
|Frequency||How often the user comes back to play the video||Number of times user replays parts of the video
Total amount of time user spends watching the video
|Activity||User engagement interacting on the video||Number of comments/discussion replies
Number of reactions user makes
Number of comment views and clicks
What does the Engagement Score mean?
The overall engagement score is on a scale of 1-100.
|<60 pts||User only watches a few sec of video and does not engage. Low presence, low frequency, low activity|
|~70 pts||User watches the video fully, but does not rewatch the video or comment or react. High Presence, low frequency, low activity|
|~70-80 pts||User watches just a part of the video, makes short comments and reacts a lot. Medium presence, low frequency, medium activity|
|~80-90 pts||User watches the full video, rewatches a few parts of the video and makes average length comments. High presence, medium frequency, medium activity|
|>90 pts||User watches the full video, rewatches the video times, makes a lot of long comments, and uses attachments High presence, high frequency, high activity|